The Mumbai assaults of closing November were nevertheless going on while some of western governments started out issuing destructive journey advisories asking their nationals to cancel all plans of journeying India with out even the actual details being absolutely recognized.This advert hoc and knee jerk reaction of western international locations in regard to travel to India and some different nations on this location is not a new element. This has been occurring all along and indicates a regular bias and prejudice which those people hold against us. the us authorities internet site states, “The department of kingdom warns U.S. residents that there is a excessive threat of terrorism for the duration of India, and advises U.S. citizens touring to or already in India to maintain a excessive degree of vigilance and to take suitable steps to increase their security consciousness, in particular all through the quit-of-year vacations till India’s Republic Day, January 26”.they have positioned the entire India as a terrorist threatened destination. No sane character would have the courage to tour to India after analyzing this kind of discouraging recommendation. The British have long past a step ahead and their website states, “there may be a high threat from terrorism at some point of India.destiny attacks may also target places frequented via Western traffic and expatriates. safety stages had been extended at main airports. guests must consequently anticipate delays and permit extra time when checking in. British nationals have to exercising particular warning while within the region of key authorities installations and tourist sites, attending public activities (together with spiritual and sporting activities), and in public locations including inns, airports, shopping shops, markets and on public transport”.Then they supply a digital records of terrorist incidents in special elements of the country. In case of Jammu & Kashmir, special treatment has been given. The travel advice inside the very starting says, “We endorse in opposition to all travel to or through rural regions of Jammu and Kashmir (other than Ladakh), and all however important travel to Srinagar. in case you intend to journey to Srinagar then you definitely need to handiest journey there through air.in spite of the first-class efforts of travel marketers who will attempt to convince you that it is safe to tour to this location, multiplied authentic advertising of Kashmir as a traveler centre and progressed members of the family between India and Pakistan, tensions remain high, in particular in Kashmir. there was considerable violence throughout rural and concrete regions of Jammu and Kashmir in the months of July and August 2008. Curfew restrictions imposed inside the Jammu area at the time have been lifted and conditions are returning to normal.There stays, however, a heightened chance of similarly volatile and unpredictable violence in Kashmir, inclusive of car bombs, grenade assaults, bombs on roads and shootings”. The Australian authorities has straight away informed its residents to reconsider all journey to India. Their internet site consists of the advice as, “We advocate you to reconsider your want to tour to India right now because of the very excessive chance of terrorist interest by way of terrorists and militant groups. in case you do decide to tour to India, you ought to exercise excessive caution.”In case of Kashmir they clearly ask their nationals not to travel at all! “We recommend you not to tour to the country of Jammu and Kashmir (north India), other than to the Ladakh region through Manali, or via air to the areas essential city of Leh, due to common armed clashes, terrorist activities and violent demonstrations. there may be an ongoing dispute among India and neighbouring Pakistan regarding Jammu and Kashmir. extreme protection troubles continue to be in Srinagar, the capital of Jammu and Kashmir, as well as different components of the state. current civil unrest and violent demonstrations in the kingdom of Jammu and Kashmir have resulted within the deaths of dozens of human beings in view that June 2008, with the cities of Srinagar and Jammu the worst affected. Tensions remain high with the possibility of violence spreading to surrounding areas.”those sample advisories taken from the internet display how our destinations are being projected as terrorism inclined spots. In view of those advisories it’s miles difficult for organization tourism to move to these places. No coverage organization will cover any tour to these regions. Bulk of traveller traffic these days is organization tour. As regards getting those advisories changed or eliminated, it’s miles a tough proposition. i’ve a non-public revel in in this regard with the British overseas workplace. at some point of early 1998 i used to be journeying London and the then Indian high Commissioner there Mr. Salman Haider organized my meeting with the India desk Officer in the British overseas office.I defined to them that the scenario became very conducive for tourists to visit Kashmir. They agreed with me but expressed helplessness in view of the 5 lacking foreigners who have been kidnapped in Kashmir. in line with them until their loss of life turned into licensed, they could not proceed in the count. After following the case with the kingdom domestic department, a loss of life certificate was issued on the premise of the record provided by way of the involved Police authorities. This certificates turned into despatched to the British overseas workplace.no matter this they did not regulate the travel recommendation. In reality, earlier advice were pointing out that the Indian journey agents should no longer be believed even though they say scenario is suitable for travel. This sentence has been not noted and changed within the present advice probably after some protest from the Indian tour sellers association.In this situation, it is no use looking to get western vacationers to Kashmir in massive numbers. Promotional efforts in western countries would be waste of time and money. it would be better for us to pay attention on trade markets. There have by no means been any damaging tour advisories from any of the South East Asian, center eastern, or primary Asian nations concerning journey to India in preferred and to Kashmir specifically. in the course of all of the years of turmoil, Kashmir has acquired a normal flow of traffic from Taiwan, Singapore, South Korea, Hong Kong, and Malaysia.In fact, at some stage in last couple of years up market Malaysian tourists have been coming to Kashmir in appreciable numbers. For these kind of 3 areas of South East Asia, relevant Asia, and center East Kashmir represents a brief haul vacation spot. With the airport at Srinagar getting operational quickly for worldwide flights, it’d be worthwhile to concentrate on these areas and try for direct constitution flights as is being carried out by way of Goa Tourism department. They receive over 500 charters each season from unique tourism producing markets.there’s want for promoting Kashmir vigorously in those short haul markets. The kingdom Tourism department should sponsor manner FAM excursions from and to these locations. every vital travel Mart should be attended via the industry players from Jammu & Kashmir. In fact, in 2004, the then chief Minister, Mufti Mohammad Sayed had introduced thru a press convention in Dubai that the country government might installation a tour and alternate Bureau there to vigorously sell Tourism and alternate from the area.but, after his delivering the strength, the new rulers completely forgot the commitment. there is need to revive it in particular if the proposed Srinagar-Dubai direct flight starts to function. With the achievement of those flights and dispersal to other areas, similar set americacan be set up in Singapore and Tashkent. these will cover all of the three ability markets for each tourism and change. If we’re capable of put this kind of Tourism advertising Plan in motion, we are able to haven’t any need to hassle about the Western travel Advisories and that might be the maximum suitable method to counter these.